8+ years of creative leadership

100+ photoshoots and content productions

50+campaigns developed

ABOUT

Creative Art Director with 8 years of experience defining visual direction and brand storytelling for fashion and deign. Skilled in uniting creative vision with operational precision overseeing editorial campaigns, brand identity systems, and multi-channel visual touchpoints elevate and drive engagement. Experienced in leading teams, managing production workflows, and ensuring every touchpoint reflects a cohesive aesthetic narrative.

Based in New York. Now availabile for work. For business inquiries, feel free to contact.

CONTACT

20+ team members led and managed

increased multi-platform engagement and sales

Oversaw launches of large retailers i.e Nordstrom, Anthropologie, Bloomingdale's, Macys, Wayfair, Banana Republic

EXPERIENCE

ART DIRECTOR

CONTACT

314-691-0616

tallulah.rsw@gmail.com

New York

dumae 2023- PRESENT

Art Director/ Project Manager

  • Define and evolve the brand's visual identity and narrative direction, ensuring cohesion on all platforms.

  • Establish art direction guidelines and creative standards across photography, digital content, and merchandising touchpoints.

  • Develop campaign concepts and content strategies that balance aesthetic vision with operational feasibility and ROI.

  • Lead multidisciplinary creative teams from concept through production, ensuring every campaign aligns with brand objectives and commercial goals.

  • Manage cross-functional production workflows spanning design, marketing, fulfillment, and vendor coordination to ensure on-time delivery and brand consistency.

  • Support visual alignment and product storytelling for high-end buyers and wholesale partners, ensuring cohesive presentation across environments.

  • Spearhead brand partnerships and external collaborator relationships, strengthening visibility and strategic growth opportunities.

  • Supervise sample management, inventory coordination, and asset pipelines for campaigns, launches, and trade events.

Cout De La Liberte 2019-2023

Art Director

  • Crafted sophisticated luxury campaign concepts aligned with fashion direction and brand identity.

  • Built and maintained brand identity systems including color palettes, typography direction, and visual consistency guidelines.

  • Produced end-to-end photoshoot and content production lifecycles from concept to delivery.

  • Led and mentored creatives, setting visual standards, delegating deliverables, and overseeing output to ensure alignment with brand vision.

  • Managed editing pipelines for photo and video deliverables across social, e-commerce, and advertising channels.

  • Directed photographers, stylists, and models on set to refine lighting, composition, and posing, ensuring alignment with brand aesthetic and creative objectives.

Core Skills

  • Creative Direction

  • Editorial & Campaign Development

  • Visual Identity & Brand Systems

  • Styling & Art Direction

  • On-Set Production

  • Operations Management

Education

  • FIDM- Fashion Institute of Design and Merchandising

  • B.S. Business Management

Achievements

  • 8+ years of creative leadership

  • 50+ campaigns developed

  • 100+ photoshoots and content productions

  • 20+ team members led and managed

  • Oversaw launches across large retailers such as:
    Nordstrom, Anthropologie, Bloomingdale's, Macys, Wayfair, Banana Republic etc.

  • Contributed to increased e-commerce engagement and sales through strategic creative direction.

Tools & Technology

  • Adobe Creative Cloud

  • Photoshop

  • Lightroom

  • InDesign

  • Figma

  • AI / Claude