Cout De La Liberte FW2020 Featured in Vogue

The launch campaign for Coût de la Liberté, the new luxury fashion label from the True Religion founder. The campaign introduced a next creative chapter and was featured in Vogue’s September 2020 issue. A modern interpretation of the American West, pairing rugged landscapes and traditional Western references with the elevated, rebellious identity of Coût de la Liberté. I supported the campaign from concept through execution, coordinating the creative vision, production details, talent, and final imagery to maintain consistency across every deliverable.

Creating a cohesive world that felt cinematic, sensual, and distinctly connected to the brand’s release.