portfolio

CREATIVE DIRECTOR
BASED IN NEW YORK

ART DIRECTION
CREATIVE STRATEGY
VISUAL STORYTELLING
CAMPAIGN PRODUCTION

My passion lies beyond the trends, redefining style and identity as a form of expression and impact for brands. With eight years immersed in the industry, I’ve worked across roles that sharpened both my creative instincts and strategic operational edge. My experience has made me adaptable, intentional, and driven.

EXPERIENCE →

EDITORIAL CAMPAIGNS

I’ve created editorial campaigns that translate brands identity into culturally relevant visual narratives.I lead end-to-end creative direction from concept development and visual storytelling to styling, casting, and on-set production. Creating imagery that feels both intentional, edgy and resonant.

ART DIRECTION

CONCEPT EXECUTION

CAMPAIGN PRODUCTION

LEADERSHIP

BRAND IDENTITY

CONTENT PRODUCTION

I’ve conceptualized, and produced content across social and digital with a focus on impacting trends. I help brands define their visual identity and sharpen their content taste with clarity and edge.

CREATIVE STRATEGY

CONTENT DIRECTION

CONCEPT DEVELOPMENT

VISUAL STORYTELLING

STYLING / E-COMMERCE

It all starts with a clear vision. I've developed styling strategies that consistently drive strong ROI, increase engagement, and boost sales while working closely with design teams to translate creative concepts into compelling visual stories that evolve ahead of the trend cycle.

STYLING

TREND FORECASTING

MARKET ANALYSIS

BRAND POSITIONING

Featured in Vogue Fall/Winter 2019, this campaign marked the launch of Cout De La Liberté,the new brand by True Religion founder Jeff Lubell. I worked closely with the founder and assisted in the creative development and campaign execution

STILL LIFE

My direction for dumæ explores the intersection of sculpture through an organic lens. Each composition is approached as a study in form, texture, shadow, and balance — creating imagery that feels both elevated and instinctive. The intention is not only to showcase product, but to build an atmosphere around it.

SET DESIGN

PRODUCT STYLING

COMPOSITION

VISUAL MERCHANDISING